Restaurant Veteran Joins Baristas as COO
Baristas Coffee Company, Inc. (BCCI) announces that veteran restaurant executive, Thomas E. Metzger
has joined Baristas as its’ Chief Operating Officer.
Mr. Metzger has also been appointed to the board of directors and will be focusing on expanding the
Baristas business model and brand throughout North America.
“Of all of the Companies and concepts I have been involved with, I feel that Baristas has the greatest
potential for growth given today’s business environment; I look forward to growing Baristas into a
nationally recognized brand”, stated Thomas E. Metzger, COO of Baristas Coffee Company.
“The experience and knowledge that Thomas brings to the table will dramatically increase our ability
to develop our brand by avoiding the pitfalls associated with rapid expansion. Mr. Metzger brings
a tremendous amount of guidance and insight into the refinement of our processes, management
directives, revenues and profits”, stated Barry Henthorn, Baristas CEO.
Thomas E. Metzger brings broad and unique qualifications to Baristas Coffee Company. Mr. Metzger has
served as Chief Executive Officer / President / Chief Operating Officer for numerous restaurants, notably
Wolfgang Puck, Sizzler Steakhouses, Boston Market, and Kenny Rogers Roasters. His experience
also includes the development of many national food service brands such as Cinnabon and Wendy’s
International.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas
Coffee Company (www.baristas.tv) was formed to create a national brand of drive-thru espresso stands.
It is accomplishing this by acquiring established businesses that fit its model and by opening new
locations. Baristas employs and promotes attractive female baristas trained to interact with the custioner
to maximize sales as well as prepare the finest beverages available. All baristas wear constantly
changing and appealing costumes, allowing for customers to enjoy the anticipation of a fun, creative, new,
and intriguing experience every day.